These past few months we have been following very closely the evolution of Chat-GPT. We read comments, blogs, listened to podcasts, and we've also made our tests, both for the Chat-GPT as the algorithm that is behind it, which is the GPT-3. 

And, as always happens, we begin to think about how we could integrate this tool for our customers to have a new toy that will help them in their day-to-day.

Finally, we saw that an integration in our module NewsRoom would allow the writers to generate content automatically. Obviously, always controlled and under the supervision of a journalist who should I edit and complete the text. Sometimes the algorithm is going to the clip (as we say colloquially) and invents stories, fully credible, but invented. 

What began as a crazy idea ended up being a reality, and we already have available one of the first integrations of the market that unites artificial intelligence in the generation of texts with a newsroom. In this case our DAM4Cloudthat allows you to create, edit, and publish content, with the Artificial Intelligence algorithm CPT-3.

We know that we walk on wetlands, there are detractors, just like there are early adopters who dream to be able to use in their daily work. As an innovative company that we are, we want to make a Push to the market so that others can also help with the integration. The more we are, the more you evolve ideas and more will benefit our customers and the audiovisual sector in general.