At CIMED/REMED – Network of Museums and Digital Strategies, in Valencia, we experienced a very inspiring second day. We would especially like to highlight the presentation by David Díaz, Head of Digital Development at the Guggenheim Museum Bilbao, where he presented a truly pioneering project: the museum's own audiovisual platform.

This OTT platform already boasts nearly 300 exclusive videos and clearly demonstrates a commitment to innovation:

• Integration with Amazon Alexa, bringing art to new spaces for interaction.

• A mobile-first approach, designed to offer an agile, intuitive, and accessible experience. mobile first, pensado para ofrecer una experiencia ágil, intuitiva y accesible.

• Connection with Salesforce CRM to create a private area with premium content for museum supporters.

• A live streaming module.

This project represents a clear 360º commitment to the digitization of content and an excellent example of how technology can open new avenues for accessing and engaging with culture.

👏 Congratulations to David and the entire Guggenheim Bilbao team for promoting initiatives that are paving the way for the cultural and digital future.