We returned to Barcelona with our suitcases full, and not just of conference materials. We came back with experiences, lessons learned, and connections that have left a lasting impression and are now part of the path we continue to build at ebantic.

Participating in ICOM Dubai 2025 was a vibrant, diverse, and profoundly human experience. During these days, we had the opportunity to connect with professionals from all over the world, forging new friendships, natural collaborations, and projects that we are eager to develop from now on. 🌍

It was especially inspiring to see the interest in our vision and in solutions like MuseumOTT and MuseumDAM, and to confirm that digital transformation in the cultural sector is a challenge shared by museums and institutions on every continent.

Between sessions, meetings, coffee breaks, and conversations at the booth, one idea became very clear:

👉 For ebantic, ICOM Dubai 2025 represents a true turning point, a before and after in our understanding of the future of museums and the role of technology in amplifying and bringing culture closer to people.