The project "Development of a platform of live shopping new generation oriented to the experience of online shopping in environments and immersive communications-based holographic, augmented reality and artificial intelligence" with reference CPP2021-008908 has received funding from the Ministry of Science and Innovation of Spain (MCIN) and the State Agency of Research (AEI) under the call "Projects in Public-Private partnership 2021" (CPP) MCIN/AEI/10.13039/501100011033 and by the European Union through the fund "NextGenerationEU"/PRTR, which aims to support the recovery and economic transformation of the EU after the pandemic of COVID-19.

With this project, Watchity, i2cat and Ebantic contribute their knowledge and professionalism to develop a platform of live shopping, which offers an online shopping experience immersive and customized through the use of technologies such as communications, holographic, augmented reality and artificial intelligence.
The goal is to create an innovative platform that allows customers to interact more naturally and effectively with products and services that are offered on line, thus improving the online shopping experience and increasing the competitiveness of enterprises in a market that is becoming ever more digital.