The volume of digital content that we create and consume is increasing each day exponentially.
In this constant avalanche of data, there is a crucial challenge: how to distinguish what is ephemeral
and what is necessary to keep. Without a clear strategy and the right tools, the management of this
growth becomes a real headache. If your company doesn't have a system of
Digital Asset Management (DAM) to manage and categorize your digital content, you're probably doing (or should make) the following questions:

Search and Accessibility of the Content

• How much time per day to lose your equipment looking for files? (Images, videos, documents, etc.)

• How often are created duplicate versions of the same digital resource because it is not the original?

• How easy is it to find the last version of a logo, a template, a video or any other document?

• How you can access quickly to all the content you need for a campaign or a project?

• How quickly you can deliver content to your partners, suppliers or external customers?

• Do you have a traceability clear of the use of the digital content, especially the one who have licenses or rights to use limited?

• How you can make search efficient, based on the description, the content or the metadata of your digital assets?

Consistency and Brand Image

• Do you have the certainty that it is using the content approved and updated to reflect your brand?

• How easy is distributed by mistake materials of mark obsolete or incorrect?

• Do you use the same logo, typography and the palette of colours consistently across all channels and for all devices?

• What are your marketing teams to design and have immediate access to the "source of truth" for all of the assets of the brand?

Security and Compliance

• Who has access to what content digital and why? Is there a clear control?

• How you can easily control access to sensitive or confidential content?

• Are you sure that your digital assets, comply with regulations of copyright or license of use in force?

• What would happen if a key employee leave? How to ensure the control and the accessibility of digital content, managing that?

• Do you have an audit trail that shows who has accessed or modified a digital asset and when?

Efficiency and Costs

• How much does it cost in terms of productivity management manual and disorganized digital content?

• What you're paying for storage of duplicate versions or unnecessary files that take up space without providing any value?

• What are wasted resources recreating content that already exists, but is inaccessible or unknown to your teams?

• Does the lack of organization of your digital assets is slowing down the processes of content creation and distribution?

• Are you missing opportunities to reuse valuable content, forcing you to create new content unnecessarily?

Growth of Digital Content

• What volume of digital content new you generate a weekly or monthly basis?

• How do you manage the constant increase of the images, videos, designs and other digital files?

• Can your current infrastructure can be easily scaled to adapt to the future growth of the digital content?

• Do you have a clear strategy for the file, and the long-term management of your digital content as its volume increases?

• Do you have clear criteria for determining what is "content " ephemeral" and what is "content" of permanent value" that should be preserved?

Collaboration and Team Productivity

• Is there an efficient collaboration in the creation and use of digital content between different computers?

• Is there confusion over which is the "genuine version" of a particular digital resource when multiple teams work with him?

• Does the lack of a centralized system, it hinders the learning, and the incorporation of new employees in the management of content?

• Do teams are frustrated with frequency for the management of files, affecting its performance and morale?